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Beachwear & lingerie Parah online! Italian lingerie: luxurious, feminine, seductive! Parah lingerie, swimsuit or bikini! Shop Parah online at Italian Design!
Tradition and innovation in the world of swimwear and lingerie
Parah was founded in 1950. In the following decades the brand already garnered great success and since then has grown into a leading world known brand for swimwear and lingerie.
By the combination of a strong heritage and a groundbreaking vision Parah is famous for her constant stylistic research activities, special attention to materials and details of her handmade products.
Parah is well known for its core values: high quality, craftsmanship, luxurious tradition and innovation, creativity, femininity, seduction and ' cool ' glamour: this is #ParahWorld!
Innovation has always been driving force of - and added value to - the company. Thanks to this groundbreaking vision Parah provide driven changes in the fashion industry and bathing suit or swimming trunks transformed into a really trendy item.